Euroffice sets up shop; European office supplies exchange steered by U.S. execs.(Brief Article)

European dot-coms are booming. But trying to make a pound, mark or franc selling office supplies to them is a daunting task. Europe's exorbitant commercial rents and labor costs, coupled with its famously fragmented marketplace, make profiting by selling staplers, thumbtacks and Krazy Glue nearly impossible. A group of Americans, however, are trying to do just that -- on the Internet.

London-based Euroffice Ltd., which launched in November to sell office supplies to small U.K. businesses over the Web, plans a major expansion. Over the next several months, it expects to begin operations in Germany and France. It will also begin offering services such as insurance and …