PALO ALTO, Calif. & MASON, Ohio -- Mondosoft, a pioneer in Enterprise Search and Behavior Analytics, and HarvestINFO, the leading U.S. provider of online shopping portals for newspapers and local communities, today announced a partnership to supply intelligent internet portal solutions to HarvestINFO's hundreds of newspaper customers across the U.S.
Integrating Mondosoft's site search and behavior analytics suite with HarvestINFO's media portal and online shopping solutions brings new site search and search analytics functionality to online media customers. The new solution improves navigation and behavior tracking across collections of display, special section, insert, and classified advertising as well as news and editorial content.
"The immense amount of data involved in processing advertising content in the online media industry makes search analytics an essential tool for the success of our customers' shopping channels," commented Scott Bailey, HarvestINFO CEO. "We selected to partner with Mondosoft over Google, Verity, and FAST because of Mondosoft's ability to validate and improve the relevancy of search results. Thanks to the search analytics module, BehaviorTracking, site owners can ensure that search results match their marketing strategy, based on knowledge of how visitors search."
"Our alliance with HarvestINFO is about making web sites, intranets and advertising portals easier to navigate for site users, while providing feedback for improved site quality and efficiency for site owners," said Laust Sondergaard, Mondosoft CEO. "We see a great competitive advantage in partnering with the leader in online advertising and shopping solutions already serving the top U.S. media companies."
HarvestINFO's Marketplace Local online shopping solution, coupled with MondoSearch Enterprise Edition, allows media customers to leverage existing ad content and inventory feeds, attract new advertisers and measure how much traffic a site generates for each advertiser.
Mondosoft's experience with more than 1,800 customers shows that linking search analytics with content management increases search effectiveness and improves customer satisfaction over time. Search provides a unique field of interactivity between a web site and its visitors: when web site operators monitor and refine search results, they turn "no results found" into successful marketing campaigns and increased sales.
About Mondosoft
Mondosoft pioneers, licenses and hosts technology for companies who use web sites to improve sales or communications with customers, partners and prospects. The company's flagship product, MondoSearch(TM), is an advanced, multi-lingual search engine adopted by 1,800 customers worldwide. BehaviorTracking(TM) and InformationManager(TM), provide site managers with the most actionable data analytics available to fine-tune search. Mondosoft was founded in 1998, and has dual headquarters in Copenhagen, Denmark and Palo Alto, California. Mondosoft customers include Belkin Corporation, Bosch, Coleman, FranklinCovey, Lawson Software, Maersk, Overnight Transportation, Shell Oil, Siemens, The Vatican Holy See and United Technologies. For further information, please visit www.mondosoft.com.
About HarvestINFO
Founded in 1996 and located in Mason, Ohio, HarvestINFO is the market leader in online advertising solutions for the newspaper industry. Today HarvestINFO serves hundreds of newspapers worldwide with data services and with Marketplace Local(TM), the #1 local/regional shopping channel for all advertisement types.
For more information, please visit www.harvestinfo.com or call 513-701-3000 ext. 248.
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